ALYCE Paris is a Chicago based brand that caters to formal dresses from homecoming, to prom, to bridal.
Their mission is “to design and market consistently innovative and fresh styles in evening wear that inspire and endow a unique look and personal feel for girls and women experiencing such momentous occasions as the milestone rites of passage of prom, marriage, graduation and other special life events.”
The founder Alyce Hamm (formally Alice) was born in France in 1930. In honor of the brand’s founder and where she came from they strive to incorporate French and European aesthetic and sense of style through each gown. Some gowns may be more revealing than what royalty would have worn but one step into these gown and I’m sure you’ll look and feel like Kate Middleton. You can definitely see the European elegance throughout each gown.
Alyce and her brand has expanded tremendously since starting in 1967. Though she’s no Balenciaga Alyce has still made a name for herself over the years specifically in the world of gowns.
This season and consistent with past seasons are very slim fitting dresses with the exception of some short princess like homecoming dresses. Most dresses are all blinged out in either heavy beading or shiny sequins for a signature look.
Alyce Paris prides themselves on tradition, heritage, culture, dignity, elegance and respect. Their dresses have been worn by Britney Spears, Vanna White and many more.
This brand makes me wish I was 17 all over again contemplating and trying on a million different potential prom dresses. Check out the latest gowns at alyceparis.com