Monday, October 20, 2014

Designer Profile: Dana Reed


            Chicago native Dana Reed is just one of many jewelry designers who will be featured throughout Chicago Fashion Week.
            If you have never seen a piece of Reed’s jewelry you might describe it as “Hand-forged jewelry is an effortless marriage of sophisticated minimalism with a hint of urban edge,” well that’s at least how Reed describes it on her website.
            In her early years Reed studied graphic design in school with pursing jewelry making as only a hobby. Reed eventually found her way in Rome where she found her artistic motivation to start her business.
Reed’s style has evolved throughout the years from beaded work to metalsmithed jewelry. Reed would describe her style as, “Combining the exotic elements of many cultures with art deco influenced geometrics and ultrachic textures.”
            All of Reed’s jewelry is handmade and comes at all different price points. A small silver square with a lone diamond hangs from a medium sized silver chain with various beads throughout the chain links goes for $138, the same necklace in gold goes for $198. The price is a bit steep for such simple designs. But the craftsmanship of every one of Reed’s pieces is exquisite.
            Reed’s work can be found all throughout the United States, including our very own Macy’s on State Street. She also claims to get great inspiration for her work from the Chicago Skyline.
            According to Reed’s website, “Her jewelry is for the woman who wants to set herself apart from others.”

Source List:

https://www.facebook.com/danareeddesigns/info

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